From a slot studio to a broader content and player engagement ecosystem, RubyPlay is evolving its business with the ambition of strengthening its position across key regulated markets worldwide. Its strategy combines local market specialisation, development velocity, advanced engagement tools and the growing potential of artificial intelligence.

At the heart of the company’s vision is its relationship with operators: not simply supplying games, but providing technology and tools that can strengthen their brands and build lasting player loyalty. This approach also encompasses the acquisition of Splash Tech, expansion in the US and the development of solutions such as Missions & Tournaments, designed around events that take place directly within games.

In the interview with Jamma, Dr. Eyal Loz, Chief Product Officer (CPO) at RubyPlay, discusses its vision for the future of iGaming, from artificial intelligence and personalisation to regulation and gamification, while examining the significant differences between European markets and the United States.