8th January 2026 – RubyPlay has announced a significant evolution of its operating model, unveiling a studio-based, layered content ecosystem that unites five distinct studios under a single technology and distribution framework.

The restructuring positions RubyPlay as a scalable organisation centred around market-focused studios that operate independently while sharing core technology, infrastructure, and distribution channels. This approach also enables the company to seamlessly integrate additional studios in the future.

At the heart of the new ecosystem is RubyPlay Studio, supported by Koala Games, Mad Hat Games, Xslots, and a dedicated studio focused on bespoke and branded content. Each studio contributes uniquely to the wider framework while maintaining creative autonomy.