RubyPlay News

Dr. Eyal Loz explores how to captivate the LATAM audience through localised content

In a recent interview with Games Magazine Brazil, RubyPlay’s Chief Product Officer, Dr. Eyal Loz, shared insights on the company’s commitment to the Brazilian market. “Brazilian players favour visually rich, straightforward games that match their dynamic lifestyle,” he noted.

RubyPlay’s approach includes creating fast-paced, mobile-optimised games that resonate with this audience. Partnering with local brands like EstrelaBet, RubyPlay builds trust and offers authentic, culturally relevant experiences for Brazilian players.

With strategic partnerships and deep local understanding, RubyPlay continues to strengthen its position in Brazil’s expanding iGaming sector. For more insights on the special interview content, make sure you click the link below!

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Dr. Eyal Loz explores how to captivate the LATAM audience through localised content