In a recent interview with Yogonet, Toni Mazrekaj, our Director of Account Management, shared RubyPlay’s bespoke approach to game development, designed to deeply align with operator brands. Through our Game Craft Unleashed philosophy, we craft games from scratch, going beyond surface-level customisation to create unique, player-centric experiences.

RubyPlay offers two levels of service: full customisation – building original games adapted to the brand’s needs – and lite personalisation, adjusting colours, fonts, and symbols for faster deployment. Thanks to an agile workflow, fully customised games are delivered in just three months, helping operators stand out quickly in competitive markets.

With a multicultural team and a strong commitment to post-launch support, RubyPlay ensures that partners not only launch bespoke games successfully but also retain players long-term. Check the full content below.