Our CCO, Dima Reiderman, shares his perspective on the trends shaping the Italian market, the challenges facing suppliers, and why content designed specifically for Italian audiences is crucial for long-term success.

Higher licensing costs and stricter compliance obligations have narrowed the number of licensed operators in Italy, creating a more concentrated landscape dominated by well-established brands. Finding the competitive edge is even harder.

In this environment, simply launching new games that are developed for global audiences and expecting them to perform strongly has never been enough on its own. Product quality, cultural relevance and operator collaboration have become the primary drivers of success. The operators and providers finding traction in Italy are those treating it as a distinct market with distinct demands, not a territory to be covered by a global content rollout.