RubyPlay has partnered with MaxBet, a top Serbian gaming operator acquired by Flutter in September 2023.

This partnership will integrate RubyPlay’s game portfolio, including popular series like Immortal Ways® and Mad Hit®, into MaxBet’s platform.

“This collaboration represents a significant opportunity for us to expand our footprint in the Serbian market and beyond. We look forward to delivering our exciting portfolio of games to MaxBet’s loyal customers,” said Dr. Eyal Loz, CPO of RubyPlay.

“At MaxBet, we are committed to delivering the best gaming experiences to our casino players. Partnering with RubyPlay allows us to further enrich our platform with high-quality content, including the popular Immortal Ways® series, catering to the diverse preferences of our players,” added Vukašin Marelj, Head of Online Casino at MaxBet.