European Gaming Media recently interviewed Douglas Hand, RubyPlay’s Art Director, to get his insights into the growing trend of bespoke and tailored games.

The iGaming industry sees the release of hundreds of games every month, leaving players wading through oceans of content. While having a variety of games is essential for operators, finding unique and memorable experiences for players is becoming more difficult.

Although the one-size-fits-all approach has worked so far and remains functional, branded and tailored content offers a distinct advantage for operators, providing them with the edge they need in a highly saturated marketplace.

The Tailored Class — a Distinction of Grade

Douglas Hand, RubyPlay’s Art Director, has been involved in the industry for more than two decades and has witnessed firsthand how vital it is for operators to stand out from the crowd.

Using an analogy, he compared it to buying a suit off the shelf, which is functional and may look okay. However, when you have a suit tailored for you, it speaks volumes, looks far more impressive, and exudes confidence.

As RubyPlay continues to expand and build its brand, the development of bespoke games is proving to play a vital role in giving operators a distinct advantage.