RubyPlay has teamed up with award-winning communications agency Square in the Air to support the company’s international growth through impactful PR and content creation.

Since 2023, the partnership has focused on building RubyPlay’s presence with a steady stream of press releases, media interviews and video content – all tailored to spotlight the brand’s unique voice.

From key announcements like market entries and leadership hires to standout video activations around major events such as ICE Barcelona, the collaboration has helped position RubyPlay as one of the most exciting studios in the iGaming space.

Media highlights include coverage in PlayUSA, Gaming Intelligence, Games Magazine Brazil and Jamma, while engaging LinkedIn content – like the video “RubyPlay Unfiltered” and influencer-style interviews – have taken the brand’s social storytelling to a whole new level.

SITA has been instrumental in highlighting RubyPlay’s expansion into regulated markets worldwide. By crafting press releases, editorials, and interviews, SITA has secured coverage in localized trade publications across Europe, North America, and South America.

This approach has effectively raised awareness of RubyPlay’s offerings and the key figures driving its success.