Douglas Hand, Art Director at RubyPlay, recently shared his insights at a roundtable hosted by iGaming Gazette, where he explored AI’s transformative role in iGaming. He highlighted AI’s potential to personalise gameplay for Gen Z by tailoring visuals and in-game experiences based on real-time behaviour.

Douglas explained that AI helps keep younger players more engaged and prevents gameplay from feeling repetitive. He also discussed how AI enhances skill-based mechanics and customisation features, such as personalised avatars, aligning with Gen Z’s demand for unique, immersive experiences.

These innovations provide developers with opportunities to boost retention through tailored and dynamic gaming interactions. By combining data-driven insights with creative design, AI has the potential to unlock new levels of engagement in the evolving world of slot games. Check out the full roundtable content below!