RubyPlay News

Future-Proofing iGaming: How Brands Are Preparing for the Next Five Years
This month’s iGaming News feature brings together voices from across the iGaming ecosystem — from operators and affiliates to technology providers and studios — to uncover how the industry’s leaders are preparing for what’s next.
In this special feature by iGamingNews, our CPO joins other industry leaders to explore how forward-thinking brands are preparing for the next five years. From shifting player behavior to scalable infrastructure, it’s all about building with foresight where adaptability becomes the competitive edge.
Dr. Eyal Loz , CPO at RubyPlay:
“The two big words in iGaming right now are branding and gamification, and for a good reason! The industry is awash with two types of businesses; new operators and content providers.
Operators compete with each other on the limited attention of players, and content providers compete on the limited slots in the release roadmap of operators. In this challenging landscape, how can existing businesses protect and grow market share? Where do we see alignment between operators and content providers, and where do they differ?”…
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