RubyPlay, an innovative B2B iGaming development studio, has appointed Tsachi Maimon as its new CEO. He will join the company’s co-founders in their vision to take the business to the next level.

With nearly 20 years of experience within the global gaming industry, Maimon brings a wealth of senior leadership expertise to RubyPlay.

He was instrumental in the evolution of iGaming solutions provider Aspire Global as its CEO, successfully expanding the business through the acquisitions of sportsbook provider BtoBet and content aggregator Pariplay, as well as investing in bingo supplier End2End, leading to consistent year-on-year financial growth.

Aspire Global was eventually acquired by NeoGames in 2022, during which Maimon became president and head of iGaming for the expanded group. He took up his most recent position as chief strategy officer at Aristocrat Interactive after the company was acquired by Aristocrat in 2024.