RubyPlay, an innovative B2B iGaming development studio, has signed a significant content distribution agreement with Hard Rock Bet Casino, bringing its dynamic portfolio of online slot games to one of the top-rated platforms in New Jersey.

The launch has seen a variety of top-performing games go live on Hard Rock Bet Casino in the Garden State, including player favourites Diamond Explosion Patriots, Immortal Ways Diamonds SE and J Mania Loco Habanero. These titles have been selected to resonate with local audiences while showcasing RubyPlay’s distinctive design and gameplay innovation.

In the weeks following the launch, an additional 10 games will be introduced to the operator’s offering as part of a strategic rollout, reinforcing RubyPlay’s commitment to delivering entertaining, high-quality content to the biggest operator brands across regulated US iGaming markets.

Having made its US debut in New Jersey at the start of 2025, partnering with Hard Rock Bet Casino demonstrates the studio’s growing influence and reputation within a key territory.

Dr Eyal Loz, chief product officer at RubyPlay, said: “Partnering with Hard Rock Bet Casino is a tremendous opportunity to build on our early success in the US. From day one, our goal has been to create content that American players love, and we’re thrilled to bring our most engaging titles to an operator brand that needs no introduction and shares our commitment to quality and innovation.”