In a recent interview with Gaming Americas, Dr. Eyal Loz, Chief Product Officer at RubyPlay, outlined the studio’s bold expansion into the U.S. market, driven by localised content, rapid innovation, and a deep focus on branded experiences. 

Eyal also discussed the company’s fast-growing U.S. presence and how its agile, insight-driven approach is resonating with players and operators alike. From crafting bespoke branded content to rolling out favoured mechanics with modern twists, RubyPlay is positioning itself as a key partner in the evolving iGaming landscape.

Looking ahead, the plan is to scale across more states and introduce innovations like the Awarded Feature, which allows operators to grant players access to the Buy Feature for free. “Velocity is really important. Our ability to be in tune with the reality of such short deliveries on tight schedules, measured in weeks, not years, has given us a disproportionate advantage,” said Eyal.

Check the full content by clicking below.