RubyPlay is proud to announce that we’ve been awarded Women’s Empowerment Initiative of the Year at the SBC Summit Americas Awards.

This recognition celebrates our International Women’s Day 2025 campaign — a bold, deeply personal project we didn’t create out of obligation, but out of conviction. At RubyPlay, values aren’t a message — they’re a mindset. They guide our leadership, fuel our creativity, and define the kind of industry impact we strive to make every day.

For this year’s campaign, we set out to flip the script. Women in gaming have long been met with doubt, dismissal, and outdated biases. So, we handed the mic to the incredible women of RubyPlay, giving them space to reclaim the very words once used to hold them back. The result? A powerful, fully produced video that sparked industry-wide conversation and admiration.

This initiative wasn’t about checking a box — it was about driving meaningful change. It resonated, it engaged, and it repositioned RubyPlay not only as a voice for empowerment, but as a force actively shaping the future of gaming.