RubyPlay News

We partner with bet365 to strengthen Spanish footprint
We have reinforced our position in Spain after entering into a new agreement with bet365, one of the world’s leading online operators.
Under the partnership, bet365 has added a wide-ranging collection of RubyPlay’s standout titles to its Spanish platform. The rollout includes well-known player favourites such as Immortal Ways® Buffalo, Immortal Ways® Cleopatra and J Mania® Golden Eggs.
The agreement represents another important milestone in RubyPlay’s broader European expansion plans. Spain continues to be a strategically important regulated market for the supplier, where it has been steadily increasing its reach amid strong demand from operators seeking distinctive, high-quality content.
Central to this expansion is RubyPlay’s layered content ecosystem, designed to provide operators with a versatile and market-adapted portfolio. This structure enables the company to deliver locally relevant games while benefiting from a streamlined and unified distribution framework.
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