Firerose is the latest studio to be launched by RubyPlay, a dedicated entity focused entirely on bespoke, branded and white-label game development.

Dima Reiderman, CCO at RubyPlay:

“The decision to launch Firerose came from a clear challenge we’re seeing across the market. Operators were telling us that differentiation was becoming structurally harder, not because they lacked ambition, but because so much of the content available to them looked and played the same way, from the same providers. The lobby was becoming a commodity layer. As a result, we identified a gap in how suppliers were engaging with operators, creating a growing need for more distinct identity through content that reflects brands, audiences and market positioning. This wasn’t just about responding to a market need, but about formalising a dedicated capability within RubyPlay to lead this space at scale.”

Dr. Eyal Loz, CPO at RubyPlay:

“The biggest pain for operators revolves around retaining their players. What makes an operator unique? Why should a player come back to play again tomorrow? The answer has to be about the player’s experience, and at the core of that, is the content operators use to shape and manage that experience. In other words, the unique experience is the true moat for operators! By understanding the operators’ unique identities, their business strengths, player demographics, the IPs they own and brands they collaborate with, RubyPlay is able to reinforce that moat.”

Read full interview HERE >