South Africa’s iGaming industry is evolving, and Dr. Eyal Loz, Chief Product Officer at RubyPlay, recently shared insights about it with iGaming Expert.

According to him, South Africa is a mature market, where players favour complex slots with mechanics like Hold and Spin, Multi Ways, and Multi Features. He highlighted the importance of branding, noting that RubyPlay’s bespoke titles have gained strong traction.

Partnerships also play a key role. “Support from Lotto Star kept us relevant, with our games featured in media campaigns and the VIP-only casino section, increasing exposure and engagement,” mentioned Dr Eyal.

As the opportunities in the region grow, RubyPlay remains committed to localized content, innovative mechanics, and strong partnerships to drive success. Click below to learn more about the possibilities for this market.