RubyPlay has unveiled Mad Hat Games as the latest addition to its new multi-studio content ecosystem, bringing a fresh creative energy and a growing roadmap of casual-first titles to the global stage. Led by industry veteran James Stewart under the strategic guidance of RubyPlay’s chief product officer, Dr Eyal Loz, the studio launched with Chili Strike and looks ahead to its next title, Goalinko, set to debut ahead of the 2026 FIFA World Cup.

In this exclusive joint interview with Focus Gaming News, Stewart and Loz discuss the studio’s vision, its role within RubyPlay’s wider ecosystem, and what players and partners can expect as Mad Hat accelerates its ambitions for 2026.