RubyPlay, a studio-based layered content ecosystem, has partnered with Fanatics Casino, bringing its content to the operator’s New Jersey platform.

The partnership sees a selection of RubyPlay’s titles go live in the Garden State, including Mad Hit Mr Coin, Immortal Ways Magic Gems, and Mad Hit Diamonds, giving Fanatics Casino’s fast-expanding player base access to some of the studio’s most established titles.

New Jersey is one of the US’ longest-established regulated iGaming markets and remains an important part of RubyPlay’s North American growth strategy, following the company’s initial entry into the state in early 2025.

The partnership with Fanatics Casino further strengthens the supplier’s presence across the country, bringing its games to a broad and highly engaged player base.