New Missions and Tournaments built around real in-game events to strengthen player retention and session depth across RubyPlay’s content ecosystem.
Dr. Eyal Loz, chief product officer at RubyPlay, speaks with iGB about the studio’s newly launched Missions and Tournaments suite, and how RubyPlay is taking a smarter, gameplay-first approach to player engagement and retention.
As Eyal says:

“That constraint forced genuine innovation via progression systems, mission structures, layered objectives and community competition.”

This is exactly the thinking behind RubyPlay’s approach: building engagement tools around real in-game moments, from symbols landing to features triggering, rather than relying only on wallet-based mechanics.

Full interview HERE >>